Growth Marketing Manager in Mumbai with a startup company- Pay1
Job opening for Growth Marketing Manager in Mumbai with a startup company- Pay1
Experience : 2 to 4 years
Salary : Best in the Industry
Location : Mumbai
Job Description :
Strategic Responsibilities :
- Understand the product to create, own and drive lead generation strategy, and establish a candence of rapid experimentation. Identify the most effective and efficient ways to grow product sales
- Work with cross functional team (Product, Services, Sales) to establish growth strategies to implement innovative marketing campaigns with the ultimate goal of increasing engagement, conversion, and user retention for the product.
- Bring an analytical approach to marketing automation and work with internal department leads to set targets for campaigns
- Work on implementation of inbound marketing strategies to get visitors to product landing pages, provide them with a reason to visit our service and experience the product.
- Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation.
- Collaborate on effective content marketing strategies and maintain a calendar of content distribution around the product – continuously optimize it for results.
- Develop a model of business partner behavior, and use web analytics to assist, guide and align channel marketing& product management efforts.
Tactical Responsibilities :
- Work on creating shareable and viral content regularly around the product – such as blogs, e-books,video, infographics, slideshare presentations, whitepapers & webinars
- Work with our UX and creative designers to create compelling HTML emails, landing pages, and forms with persuasive copy and imagery for max engagement.
- Work with marketing to implement & automate email drip campaigns based on specific timelines /milestones or user actions such as product onboarding, recommendations, renewals, confirmations, engagement, product training, and managing unsubscribes/renewals.
- Set up a database of email addresses of leads based on engagement with the marketing content.
- Define, measure and maintain growth & adoption metrics for the product such as (but not limited to) the following:
o Quantitative: Traffic Analysis / User Engagement
o Qualitative: Usability / Session/ Usage Monitoring etc
o Comparative: A/B, Multivariate Testing
o Competitive: Monitoring & Tracking key competitor marketing related activities
Key Skills :
Marketing Automation, Lead Generation, Product Management, Inbound Marketing
Education : Any graduate/Any postgraduate
Job Posted : 07/Feb/2018
Start Date : ASAP
Company : Pay1
Job ID : SJ12017
Agency : SaralJobs
Share your resume at firstname.lastname@example.org with the following details:-
Recruiter Name : Saral Jobs
Telephone : 9833498337
Email : email@example.com