Digital (Analytics) Marketing Analytics: An analyst in Accenture Marketing Sciences Marketing Analytics understands the importance of sound analytical decision-making, relationship of tasks to the overall project, and executes projects in the context of a marketing/ retail business performance improvement initiative.
Working through the phases of project:
Define data requirements for creating a model and understand the business problem
Clean, aggregate, analyze, interpret data and carry out quality analysis of it.
Set up data for statistical modeling
Development of statistical/econometric models.
Working along with the team and consultant/manager
Looking for insight and creating a presentation to demonstrate these insights.
Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects
Must Have Skills:
2-3 years of relevant work experience in consulting/analytics with reputed organization is desirable.
Must have an understanding of econometric/statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and statistical packages such as R, SAS.
Working knowledge in Machine Learning algorithms like Random Forest, Gradient Boosting, Neural Network etc.
Proficient in Excel, MS word, PowerPoint, etc.
Good to Have Skills:
Strong analytical skills
Good team player
Attention to details
Good communication skills
Qualification*Any Post-graduate, MSC
Experience*2 Year- 3 Years
Salary*Best in Industry
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