Analyst – CRO – Digital Marketing

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Prism Jobs
  • Post Date: March 15, 2018
  • Applications 0
  • Views 10
Job Overview
The role sits in Digital Product and capabilities – Global Marketing which is a centralized group dedicated to Global Marketing Web Analytics Dashboards, Publishing, Reports, Insights Generation and Managing Digital Analytics Platforms.

The candidate will be responsible for managing strong relationships with digital and channel marketing teams, collaborating with design, email to work out on a complete campaign strategy from digital aspect. Understanding the key objectives and continuously improving the identified KPIs.

It is a techno-functional job which require candidate who has exposure working in multiple geographies, have an understanding of content management system, analytics, A/B test platform and search engine optimization.

What:

Identify the chief KPIs of the campaigns (web and email) and work on strategies to increase the percentage of visitors visiting the campaign page converts into customers, i.e. take the desired action on the web page

Example of KPIs: converting from landing page to product page, getting clicks on how to buy, tool start / completions, etc.
Running experiments with webpage / email design, content variations to determine which layouts, copy text, and images perform best
Track, test, and implement on-going improvement
Increase marketing return on investment
Development of web pages which are campaign related

Job Detail
  • Career LevelExecutive
  • Gender*Both
  • Qualification*Any Graduate, Any Post-graduate
  • Experience*3 Year- 6 Years
  • Salary*Best in Industry