Assistant Vice President – Marketing

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Prism Jobs
  • Post Date: March 15, 2018
  • Applications 0
  • Views 81
Job Overview

Assistant Vice President – Marketing (7-10 yrs)

Drive communication for new and existing products

Drive customer acquisition via Web and Mobile

Drive customer lifetime value through cross-sell and deepening through communication linked initiatives

Key Accountabilities :

Creative agency management including driving end to acquisition campaigns, deepening initiatives (upsell/cross-sell), engagement campaigns, collaterals for new launches

 Product marketing – Responsible for new product launches, promoting existing products and features to increase usage.

Job Duties & Responsibilities :

Conceptualize and launch product related digital campaigns and ensuring on-going optimization to decrease cost of acquisition

Creating collaterals and executing marketing plans for new product launches on digital and offline

Responsible for ensuring up-sell and cross-sell on the portfolio to increase balances

Required Experience :

8-10 years experience in product marketing

Digital marketing experience

Experience with ATL & BTL Marketing

BFSI experience preferred

Core Competencies:

 Product marketing

 Creative execution

 Digital marketing

 Agency management

 Technical Competencies


Job Detail
  • Career LevelOthers
  • Gender*Both
  • Qualification*Any Post-graduate, M.Tech, MBA
  • Experience*8 Year- 9 Years
  • Salary*Best in Industry