Includes Brand strategy, Brand planning, Brand activation, Brand communication, Brand launch, re-launch and Brand performance analysis reports etc.
Ensuring provision of high quality customer service, monitoring the delivery of the brand direction and recommending areas of improvement.
Developing the annual brand plan and managing the category spends for the year
Working closely with HO & regional Sales team to define, scope and manage effective, strategic campaigns
Handle BTL activities with Local promotions, with result oriented, time & cost ownership
Develop, Lead and Deliver brand plans including new product launches, high profile promotional activities, Organizing Events, tasting / training programs to build value growth.
Conceptualization and implementation of brand promotion to gain preference and consumer mind share,Vendor Management
In Store Activation: Conceptualising and executing as per brand calendar initiatives all Store Activation
Activations and BTL Vendor Management:
End to end centralized and decentralized vendor management to get effective quality and budget management
Quality Reviews across
New Vendor identification induction to meet brand priorities
Accountability management with all Vendors, Billings.
Qualification*Any Graduate, MBA, PGDM
Experience*4 Year- 8 Years
Salary*Best in Industry