Brand Manager/Intellect HR Pvt Ltd/Mumbai

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Intellect HR Pvt Ltd
Job Overview

Manage brands to achieve their business objectives to improve the profitability of the organization.

Manage the product life cycle, launch of line extensions, sales promotion campaign and all aspects of related to a brand.

Key Accountabilities:

Achieve brand sales budget by designing and executing brand plans to increase the market share

Develop Marketing Campaigns to increase brand promotion and recall at internal and external stakeholders

Timely delivery of promotional inputs to Depots 

Cross-functional interaction with Medical, Purchase, Supply chain, Finance, Compliance, for brand objectives

Manage of direct marketing costs within agreed measures in order to maximize returns on investment

Track, analyse and review the performance of the regions against targets 

Manage inventory (Product stock as well promotional inputs)

Monitor the implementation of strategies by meeting internal and external customers to understand the execution and propose changes

Work in field for an average 40 days in an FY for meeting internal and external stakeholders

Connect with field through VCs and TCs to check implementation of brand strategies and get feedback

Adopt KOLs to get timely insights towards developing brand strategies

Utilizing of IMS, SMSRC, Secondary Data, to monitor brand performance

Train the internal stakeholders by conducting relevant programs to improve the product knowledge and In-clinic effectiveness

Conduct cycle meetings to brief the sales force about the quarterly strategies 

Train for the brand during Esproute and develop relevant training material

Upload product training modules, videos, assessments and blogs on Nalanda

Participate in Scientific Conference for Therapy Development

Organize and Participate in National/ International Scientific Conferences

Surveys/Panel discussion with participating doctors helps in future launches/unmet market needs from the customer himself. 

Job Detail
  • Career LevelManager
  • Gender*Both
  • Qualification*MBA
  • Experience*1 Year- 6 Years
  • Salary*Best in Industry