Manage brands to achieve their business objectives to improve the profitability of the organization.
Manage the product life cycle, launch of line extensions, sales promotion campaign and all aspects of related to a brand.
Achieve brand sales budget by designing and executing brand plans to increase the market share
Develop Marketing Campaigns to increase brand promotion and recall at internal and external stakeholders
Timely delivery of promotional inputs to Depots
Cross-functional interaction with Medical, Purchase, Supply chain, Finance, Compliance, for brand objectives
Manage of direct marketing costs within agreed measures in order to maximize returns on investment
Track, analyse and review the performance of the regions against targets
Manage inventory (Product stock as well promotional inputs)
Monitor the implementation of strategies by meeting internal and external customers to understand the execution and propose changes
Work in field for an average 40 days in an FY for meeting internal and external stakeholders
Connect with field through VCs and TCs to check implementation of brand strategies and get feedback
Adopt KOLs to get timely insights towards developing brand strategies
Utilizing of IMS, SMSRC, Secondary Data, to monitor brand performance
Train the internal stakeholders by conducting relevant programs to improve the product knowledge and In-clinic effectiveness
Conduct cycle meetings to brief the sales force about the quarterly strategies
Train for the brand during Esproute and develop relevant training material
Upload product training modules, videos, assessments and blogs on Nalanda
Participate in Scientific Conference for Therapy Development
Organize and Participate in National/ International Scientific Conferences
Surveys/Panel discussion with participating doctors helps in future launches/unmet market needs from the customer himself.
Experience*1 Year- 6 Years
Salary*Best in Industry