Chief Marketing Officer/diamond-consultants/Mumbai

This job has been Expired
Diamond Consultants
Job Overview

Job Description

Chief Marketing Officer will be responsible for creating innovative marketing strategies that will enhance the brand, leading to increased awareness and reach among target audience. Development & execution of holistic marketing plan that can be measured in terms of its contribution to revenue and brand building. 

Job Responsibilities :

Brand Building :

Continue to develop and strengthen our unique and compelling voice to build brand awareness, reputation and esteem among target audiences.

Lead the creation/production of design, content and campaigns that enhances the brand

Work closely with business leaders and other key stakeholders to ensure brand standards are maintained across all channels

Be the Brand Champion – ensure all segment and product campaigns have a business focus vis-a-vis full year strategic priorities and live up to the Brand Promise

Ensure that the brand positioning is consistent in every marketing tactic and our story is communicated with creativity and impact across all channels

Planning & Business Strategy :

Run the annual marketing planning exercise in conjunction with the business. Leverage consumer insights and research to provide thought leadership to Management Team in formulation of integrated marketing plans

Pioneer and implement measurable strategies that will drive revenue goals and increase awareness of the brand

Digital Marketing :

Formulate strategies on adapting usage of digital marketing to enhance the reach of our products

Lead integrated digital marketing campaigns from concept to execution to launch campaigns on time within budget 

Identify opportunities of cross-selling and up-selling of various products through digital channels backed by analytical insights

Evaluate emerging digital marketing and analytical tools to identify gaps and bridge them with innovative solutions

Social Media :

Lead to create a best in class social media presence that empowers stakeholders to spread the brand virally

Drive SEO, SEM, ORM, Social Media marketing and develop innovative campaigns that increase quality fans and followers 

Job Detail
  • Career LevelOthers
  • Gender*Both
  • Qualification*Any Graduate, Any Post-graduate
  • Experience*10 Years+
  • Salary*Best in Industry