Creates content and content strategy as part of the digital user experience Creates online content that is an accurate, articulate, and compelling expression of Wizgos technology and the value it provides to customers
Develops content that engages audiences at various stages of the buying cycle Creates content that amplifies Wigzo s brand voice and is optimized for SEO and SEM Content output will include web copy; blog posts; email campaign copy; social media posts; newsletter content and a variety of others. Accountable for all B2B content marketing initiatives to drive views, traffic, engagement and leads. Deliver brand and product awareness, sales and customer retention
Drive the creation of outstanding B2B content, that delivers inbound traffic and leads and that the industry looks up to. This engaging, industry-leading content will be in the form of case studies, white papers, blogs, ebooks, videos etc. Work independently or in collaboration with other writers and designers to create the above content.
Own and run social media for Wigzo – across YouTube, LinkedIn, Twitter, Facebook, Slideshare etc. Identify content creation and co-marketing opportunities with relevant publications and bloggers to expand Wigzo’s brand awareness and generate sales ready leads. Also build on-going relationships with these channels to distribute your content Analyze the effectiveness of content campaigns through collecting data and producing reports. Ensure that insights are integrated into current and future strategies
Qualification*Any Graduate, Any Post-graduate
Experience*2 Year- 5 Years
Salary*Best in Industry