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|Benchmarking performance across all online channels and tracking key KPIs. Own & improve efficiency & impact of various digital channels.
Identifying and validating strategic and tactical marketing objectives.
Using methodical performance analysis to influence/support campaign strategies.
Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data.
Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth.
Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution.
Performing ROI analysis to evaluate efficiency and effectiveness of different digital marketing campaigns.
Performing ad-hoc analytics and influencing conversion optimisation strategies with solid analytical data.
Qualification*Any Graduate, Any Post-graduate, MBA, PGDM
Experience*7 Year- 9 Years
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