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|Role & Responsibility.
Managing the brand integrity across organizations marketing initiatives and communication.
Assisting in formalizing the Brand strategy, including setting up of brand guidelines, brand vision and value proposition for short as well as long term.
Planning and execution of all communications and media actions on all channels, overarching digital media.
Sales Support through various brand promotional tool at the regional and national level.
Planning and executing all ATL and BTL activities for the brand.
Brand support across various departments, clinical and non-clinical.
Creating and managing promotional collateral to establish and maintain branding.
Competitor and customer insights analysis.
Managing all digital media platforms for the brand.
Planning and implementation of promotional plan for social media.
Ensuring brand alignment and consistency in all digital communication.
Managing Online Reputation Management (ORM).
Query and Lead Funnel Management as per SOP.
Revenue Generation through paid campaigns and search engine optimization.
Content Creation for the website and blogs.
Partnering with healthcare aggregators for revenue generation from international and domestic patients.
Managing video repository of the hospital.
Managing the budget for Brand and Digital marketing.
Qualification*Any Graduate, Any Post-graduate
Experience*6 Year- 8 Years
Salary*Best in Industry
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