We are looking for a versatile Digital Marketing Specialist to help us initiating, creating and disseminating exceptional content for marketing of our products and services.
As a Digital marketing specialist, you should have in-depth marketing experience and a passion for digital technologies.
You will work with the digital marketing team to ensure consistency through all marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Key Functional Areas of Responsibility
Research industry-related topics (combining online sources and studies)
Write clear marketing copy to promote our products/services
Prepare well-structured drafts using Content Management Systems
Proofread and edit blog posts before publication
Submit work to editors for input and approval
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Identify customers needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images and tone)
Update website content as needed
Perform daily account management and of pay per click account on Google AdWordsand other search platforms.
Research for relevant keywords and make sure their representation in thecontent
On-page and Off-page SEO
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage and maintain updates for keyword lists.
Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities,campaign structuring, targeting, display network, and other facets of paid search in accordance with organization goals.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Perform research on current benchmark trends and audience preferences
Design and implement email marketing and social media strategy to align with business goals
Set specific objectives
Generate, edit, publish and share engaging content daily (e.g. original text,photos, videos and news).
Maintain email lists, create email content and send it to prospects on a regular basis through email automation software
Monitor SMO, web traffic and email metrics
Collaborate with other teams, like marketing, sales and customer service toensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Oversee design of emails and social media accounts (e.g. Facebook timeline cover, profile pictures)
Suggest and implement new features to develop brand awareness
Stay up-to-date with current technologies and trends in social media, design tools and applications.
Experience*2 Year- 7 Years
Salary*Best in Industry
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