The successful candidate will be responsible for working with a portfolio of clients to assist in defining and implementing measurement strategies that align with client marketing and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross channel performance reports and with actionable insight and working on A/B Testing and optimization.
The role will also involve conducting conversion optimization consultancies, with the aim of improving efficiency in clients- digital marketing strategies and increasing ROI.
The successful candidate will not necessarily come from a pure web analytics background but an excellent, in-depth level of knowledge in digital marketing, along with experience in strategic and analytical management of digital campaigns
Reporting and Analysis :
Developing custom marketing dashboard concepts for client reporting via Excel
Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns Performing ad-hoc analytics and conversion optimization consultancies for clients and influencing conversion optimization strategies with solid analytical data
Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights to key business stakeholders.
Use experimental design to optimize website and marketing activities as well as new in product initiatives.
Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Analytics, Ad Hoc Analysis etc.) to analyse test results and provide interpretation, guidance and recommendations to aid marketing decision making
Partner with Marketing team to identify key visitor segments, draft – user stories- for the ideal customer experience for each segment
Collaborate with other team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders.
Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders
Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests.
Identifying client objectives and advising on suitable measurement strategies
Bench marking performance across all online channels and advising on KPI
Using methodical performance analysis to influence/support campaign strategies
Providing consultancy on campaign tagging and additional on-site tracking
Spotting potential to implement innovative new methodologies and improve analytical procedure
Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimization tests, both on-site and campaign based
Delivering regular reporting and analysis documentation to clients and presenting findings or test results in person or via conference calls.
Representing Absolutdata team in client meetings and pitch presentations
Assisting in educating clients on the benefits of digital marketing and the importance of online measurement & performance optimization
Qualification*Any Graduate, Any Post-graduate
Experience*3 Year- 8 Years
Salary*Best in Industry
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