Digital Marketing Manager/Diamond Consultants/Chennai

This job has been Expired
Diamond Consultants
Job Overview

 

Lead and inspire a team of talented individual contributors and experts across marketing channels

Lead the planning and executionof all web, SEO/SEM and display advertising campaigns

Lead collaboration with agencies and other vendor partners

Responsible for the measurement and reporting of performance for all digital and offline marketing campaigns, and assessing against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, and drive the execution, and measurement of experiments and conversion tests

Collaborate with internal teams,for example, to create landing pages and optimize user experience

Utilize strong analytical ability to lead of evaluation of end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Job Detail
  • Career LevelManager
  • Gender*Both
  • Qualification*Any Graduate, Any Post-graduate
  • Experience*10 Years+
  • Salary*Best in Industry