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|Proficiency in managing PPC accounts on AdWords, Analytics, SEO & Webmaster Tool & XML Sitemaps and On Page & Off Page Optimisation.
Should be able to manage Search and Display campaigns
Exposure to and hands on experience managing AdWords retargeting/re-marketing campaigns is a must
Should be well versed in implementing ad-extensions like Call-Outs, Sitelinks, Structured Snippets, etc.
Proficiency in running ads, maintaining landing pages.
Managing and maintaining large keyword lists. Keyword research and contextual understanding of what works and what doesn’t.
Maintenance and monitoring of keyword bids, daily and quality score and other important account metrics
Provide creative copy suggestions and graphical ad templates for Search and Display campaigns
Management of Display network placement lists on AdWords.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across the Search & Display networks, and other facets of paid search in accordance with revenue goals
Create new paid search campaigns, ad groups, & keywords and aid in the creation of new paid search marketing initiatives as per websites assigned
Generate Daily Report With Required Suggestions & Changes On Landing Pages.
Keep pace with search engine and PPC industry trends and developments
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal revenue goals.
Monitor and evaluate search results and search performance across the major search channels
Communicate to team and management on project development, timelines, and results Traffic and Competitor Analysis regularly & routinely to maintain an edge
Qualification*Any Graduate, Any Post-graduate
Experience*3 Year- 8 Years
Salary*Best in Industry
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