JOB Title:area Marketing Manager, Offline Sale

This job has been Expired
C G Recruitment Consultancy
  • Post Date: March 15, 2018
  • Applications 0
  • Views 43
Job Overview

Manager, Marketing

JOB TITLE:Area Marketing Manager, Offline Sales .

Reporting to: Regional Marketing Manager 

Purpose of the Job 

Responsible for Retail execution end to end.

Rolling out POSM-Soft and Hard elements as per planogram, managing 

and coordinating with marketing vendors.

Act as an interface between the vendors and the Offline marketing 

lead/Sales team.


Works as a Area Marketing Manager handling end to end marketing responsibility of all offline channels.

Manages an external team of agencies, vendors and distributor merchandisers.

Coordinates with Regional Marketing Manager/VM Managers/Sales teams etc and deliver visibility objectives.


(Key Result Tasks)Works in a program mode and acts as frontend lead for all marketing activities in the channels for the area..

Key Pivot and interface between Sales and marketing team. Is responsible for :

Vendor management, In shop branding, GSB & Visual Merchandising.

Invoice processing.

Payment follow up and clearance.

Execution of Go-To-Market strategy.

Analyze Our activity and feedback to Regional Marketing manager.

Execute Point of Sales Materials thru Distributor merchandisers (POSM).

Track competition products and activities.

ISB & GSB Planning and Executions 

Cross functional coordination.

Audit activities for Agencies (Merchandizing execution, in shop and 

on shop fixture execution & quality check).

Key Interface

Regional Trade Marketing Manager, State Heads, City General managers, Vendors/ agencies, Activation team, retail partners/customers.

Travel 80% of the time in marketing.

Know how required:

This role requires a prior knowledge and experience in Vendor management specifically in BTL & retail marketing function.

Experience in Point of Sale material specification/production process and execution at Retail.

Experience in retail development with operational execution responsibilities.

Driven Visual Merchandising for Retail stores.

Proven expertise in driving operational efficiencies.

Requires strong networking skills.

Strong collaborative and operational skills backed with good understanding of marketing functions and vendor management.

Ability to multi task, adapt to market dynamics, strong team player

High human interface with Offline marketing, sales, Finance, legal vendor teams.

Graduate /MBA

Relevant experience of 2-3 plus years in BTL agencies/companies.

Selected candidates will be based in various cities in India. 

The role/position is on Contract/3rd party roll 

Job Detail
  • Career LevelManager
  • Gender*Both
  • Qualification*Any Graduate, Any Post-graduate, MBA, PGDM
  • Experience*2 Year- 5 Years
  • Salary*Best in Industry