Key Account Executive(KAE) reports to the Key Account Manager. He/ She works in tandem with other functions viz. CM, CD-Ops, CDFinance,CD-Supply Chain & branches. He would also assist the KAM in handling the account portfolio. He would also independently manage some smaller chains or alternatively verticals in big chains.
EXPECTED WORK :
The KAE is the first point of contact for the category buyers for the Accounts that the works with. He/She is primarily responsible for smooth operations/execution in the account. He is responsible for customer management, sales growth & market share of for the account.
The key responsibilities are :
Assists the KAM in firming up the Monthly forecasts and number with Internal Customer Marketing & CD Ops.
Assists the KAM in meeting the monthly / annual sales number.
Assists the KAM in preparing Review material for the account every week and every meeting with account and internally.
Coordinates with the accounts and gets details of store openings, thereby tracking organic growth
Negotiates the ops with buyers of chains
Coordinates with Internal Team (Field Trade Marketing, Shopper Marketing, Internal Trade Marketing, Supply Chain etc.) for ensuring networks are on time for promotions,stocks, events etc.
Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for opportunities and gets the same across to Customer Marketing for promo planning
Tracks & provides commentary (both internally & to the customer) on special events like new item launch.
Promotional evaluation, customer point of sale information analysis and tracking of key initiatives in the ACCOUNT.
Utilize P.O.S. shipment data and standard reference material to assist in the preparation of Customer presentations.
One of the key deliverables for the KAE shall be to leverage his understanding of the retailers /customers and their ways of working would be critical to drive Customer Delight.
Qualification*Any Graduate, MBA
Experience*2 Year- 7 Years
Salary*Best in Industry