Manager- Digital Marketing/diamond-consultants/Mumbai

This job has been Expired
Diamond Consultants
Job Overview

Job Description

Category Management

Responsible for increasing HDFC Life Brand Awareness & consideration on digital platforms for different product categories

Work closely with Digital Assets and Business team to identify customer pain points and devise creative solutions to address the same

Brief creative agency on the campaigns objective, define target audience and device communication ideas/formats

Coordinate with Media agency to target the defined audience with relevant media platforms and work on optimizing the media plan

To devise, implement and run innovative campaigns across campaigns in line with the budgets

Create and maintain metrics reports to showcase the health of the campaigns

Content Management:

Responsible for delivering communication and content for campaigns in multiple formats

Insure campaign creative adhere to Brand and Compliance guidelines

Manage Content marketing for 3rd party Publishers + Native advertising and optimize performance to meet the defined measures

Operations

Manage Vendor performance evaluation, on-boarding and billing on regular basis

Regular Agency coordination for campaign execution, performance evaluation

Coordination with Internal & External teams for proper execution of campaigns

Other Capabilities

Should have more than 4 years of work experience in digital marketing

Good understanding of Google Analytics, Omniture and media planning

Should be well versed with Digital marketing tools and good understanding of KPIs to be measured across different social/digital platforms

Job Detail
  • Career LevelManager
  • Gender*Both
  • Qualification*Any Graduate
  • Experience*5 Year- 7 Years
  • Salary*Best in Industry