National Trade Marketing Manager

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C G Recruitment Consultancy
  • Post Date: March 14, 2018
  • Applications 0
  • Views 42
Job Overview

The Consumer Healthcare Business in Cipla was formed approximately two years ago to give a new push to Cipla’s OTC segment. OTC is a segment of healthcare that entails the sale of products without the need of a prescription and consequently engages in direct-to-consumer marketing, thus being very similar to the FMCG industry. 

The OTC division of Cipla has been spun out into a separate company, Cipla Health Limited (CHL) w.e.f. 1st March 2016. Currently, CHL has three products in its portfolio, viz. Nicotex& Nicogum (smoking cessation chewing gum), Cofsils (throat lozenges), Immuno Booster. Along with these, CHL has built a strong pipeline of products/ideas in development/near launch stage. 

Job Title: National trade marketing manager. Individual Contributor 

Summary: The Trade Marketing Manager designs, implements and evaluates 4P activities within the region to achieve sales objectives, presence and placement objectives, within a time frame, policy, and budget parameters. 

The role holder has strong engagement with the Marketing and the Sales team; markedly with the ZSMs, RSMs of the region. Externally s/he interacts with the Wholesalers and Distributors. 

Key Responsibilities: 

Financial, Trade Spends and Promotions 

Coordinate, monitor, and control effective and efficient usage of promotions and equitable allocations of budget across RSM areas. 

Negotiate with agencies and suppliers to get the best possible terms 

Implement the claim settlement policy as per guidelines. 

Determine promotion gift items, identify suppliers, negotiate terms, monitor delivery schedules, and ensure timely receipts 

Develop and implement localized and customized self-sustainable promotions in channels like self-service stores 

Sales analysis, key account management, test marketing : 

Analyze reports (like KPI track etc.) and give qualitative & quantitative feedback to RSM/ ZSM/ DSM for better business decisions. Study Market data and identify issues, within states by category and suggest ways to expand numeric and weighted distribution, the share of shelf etc. 

Coordinate with RSM and central sales, to develop and compile market reports to monitor business. 

Develop the communication package for rollout of month initiatives from RSM to TSI level 

Monitor incentives for all players, and timely disbursements of all of the earnings and gifts. Monitor and generate high levels of interest in all contests and activities to ensure maximum participation 

Monitor the progress of all Test Marketing initiatives ongoing in this region. 

Placement & Field force activation : 

Co ordinate, allocate, monitor and maintain data on effective installation and utilization of visibility tools and other POP material, brochures, leaflets etc. 

Ensure visibility tools are available in all CFA- s/ RSM areas in the region in time and in proper shape 

Competitors Activities, Coverage Distribution, and Channel management : 

Gather and report all competitor activities in consultation with DSM/ ZSM evolve a strategy and implement in the region to offset competition 

Have the complete data of the region by number of towns POP strata wise, profile of towns, number of outlets- category wise and class wise 

Study and suggest corrective actions on territory organization at TSI level and area level for effective and efficient coverage 

Prepare detailed launch plans for NPD, assist RSM to prepare TL plans for the launch; Monitor distribution build up during launch and all NPD launch reports, from field to central sales 

Wholesale channel management- coverage, business, and activation 

Indirect distribution expansion activities through activating wholesale and sub DB and town wholesalers

Job Detail
  • Career LevelManager
  • Gender*Both
  • Qualification*Any Graduate, MBA, PGDM
  • Experience*10 Years+
  • Salary*Best in Industry