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Digimarket pvt ltd
- Support Product Head Bulk for formulation of annual Bulk fertilizers sales budget
- Ensure product wise/grade wise branding/packaging (look & feel as well as size) for new /existing products is developed as per the plan.
- Coordinate with Marketing Services Manager & Corporate Communication team for product/grade positioning as per the plan,Scan the market to gauge competition prices for various products / grades of Bulk Fertilisers and provide information of the same to Product Head Bulk Fertilisers,Suggest competitive pricing points to mitigate the pricing moves by competition.
- Assist Product Head Bulk Fertilisers to drive business excellence related initiatives.
- Coordinate with analytics team to provide MIS on dealer analytics, farmer segmentation, micro-market analysis etc.
- Provide MIS on consumption of every product/grade of Bulk Fertilisers for different geographies.
- Prepare technical presentations on application of different products / grades of Bulk Fertilisers for training internal sales/field marketing team as well zonal training team.
- Provide weekly MIS on top-line and bottom-line for various products and grades of Bulk Fertilisers.
- Coordinate with Marketing Intelligence team to obtain MIS on products/grades consumption patterns of competition and consumer analytics,Prepare and report monthly MIS on achievement vs. budget (including region wise sales, marketing budget, etc.
- Provide MIS on spread of various grades across inventory available at the market and the plant Identify new grade requirements for Bulk/Diff./Traded Bulk basis crop/farmer needs for macro/micro nutrients across various growth stages.
- Liaison with Key Opinion Leaders and customers of farmers to understand their requirements for new grades.
- Calculate MCBR for proposed new grades with different farmers/crop segments & their customers to understand market potential.
- Formulate draft business case for the new grade basis the target premium and target cost of production under the guidance of Product Head Bulk Fertilisers.
Salary*Best in Industry
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