Regional Marketing Manager-West in Mumbai for Bisleri International Pvt Ltd

This job has been Expired
Digimarket pvt ltd
  • Post Date: March 17, 2018
  • Applications 0
  • Views 44
Job Overview

1) Business Planning
Understand business objectives for the Region and develop a Marketing plan for the Region
Develop and propose marketing budget for the Region; monitor adherence to the approved plan and budget
Develop the annual marketing calendar for the Region including event tie-ups, dealer and retailer promotions and other visibility initiatives the organization needs to undertake
Scan the business environment on a continuous basis to identify, analyse and capture market trends and share the same with Head – Branding & Market Research and Regional Sales teams
2) Marketing Operations
Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region
Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines
Identify events or forums with opportunities for participation by Bisleri and inform Head – Branding & MarketResearch and Regional Sales teams of the same
Drive execution of the BTL marketing activities in coordination with Branch Sales teams including event tie-ups, dealer and retailer promotions and other visibility initiatives
Build and effectively manage relationships with local media partners
Work closely with Regional Sales teams to plan and execute new product launches including development of collateral for dealers and launch events, radio and print promotion etc.
Monitor adherence to placement and merchandizing norms through regular market audits
Provide market intelligence to Sales & Operations teams for development of trade marketing schemes
3) Operational Excellence
Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities
4) People Management
Provide inputs for the annual manpower plan and budget of the Regional Marketing team, in consultation with Brand Manager – Vedica, Bisleri and CSD
Develop the capabilities to take on higher responsibilities while performing the given/in-charge responsibilities at various levels within the functions
Oversee training of teams to meet the requirements of the role

Job Detail
  • Gender*Both
  • Qualification*Any Graduate, Any Post-graduate
  • Experience*10 Years+
  • Salary*Best in Industry