SEM Analyst

This job has been Expired
Prism Jobs
  • Post Date: March 15, 2018
  • Applications 0
  • Views 13
Job Overview
A SEM Analyst works on campaign set up and life cycle management. The role involves understanding and interpreting set up instructions shared by Campaign Consultants and executing them as per company best practices. This role demonstrates proficiency with online search (PPC) and display advertising techniques. SEMA will be responsible for the performance of the assigned book of campaigns and will leverage training provided to effectively optimize the campaigns to meet advertiser goals.
The candidate must be flexible and able to multitask across a variety of job duties, including:
Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages
Setup of initial campaign bidding, publishers and directory categories
Ensure ads, keywords and landing pages are in alignment with the focus of the campaign
Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations
Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance
Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead
Meet the daily targets for campaigns reviews and turnaround times for issues highlighted
Building rapport and developing relationships with Campaign Support teams globally
No client interaction is required for this job role
Job Detail
  • Career LevelExecutive
  • Gender*Both
  • Qualification*Any Graduate, Any Post-graduate
  • Experience*1 Year- 6 Years
  • Salary*Best in Industry