Senior Manager – Brand Marketing

This job has been Expired
C G Recruitment Consultancy
  • Post Date: March 15, 2018
  • Applications 0
  • Views 46
Job Overview

Position: Senior Manager Payment partnerships & Fintech

Location: Bangalore, India

Position Background:

Marketing Manager for Bank Alliances Charter includes the following:

Front ending all marketing requirements with marketing, merchandising and partner teams for increasing awareness of:

Flipkart own financial product

Bank offers

EMI offers like

No Cost EMI

Debit Card EMI

Down Payment + EMI

Phone Pe

Pay via Rewards

Driving GTM strategies for new product launches. Ability to scale up businesses via core marketing.

Creating marketing offers to drive adoption of new products like Buy Now Pay Later, Flikart Credit etc.

Driving awareness through internal teams like category teams and merchandizing teams to showcase payment based offers

Working with design team to make the right creative for each product construct.

Making sure that all creative are as per the guideline of financial institutions, brands and Flipkart

Negotiating and aligning with central marketing team requirements for Print, TV, Social Media campaign during Flipkart central events.

Creating an end to end marketing strategy (primarily digital) to drive new products like Debit EMI, No Cost EMI to drive more usage and adoption

Business responsibility for each initiative both wit respect to customers and GMV.

Driving market expertise on Whats next in payment space, how is it meaningful for Flipkart and strategy to take it to market.

Job Detail
  • Career LevelManager
  • Gender*Both
  • Qualification*Any Graduate, Any Post-graduate
  • Experience*5 Year- 8 Years
  • Salary*Best in Industry