Position: Senior Manager Payment partnerships & Fintech
Location: Bangalore, India
Marketing Manager for Bank Alliances Charter includes the following:
Front ending all marketing requirements with marketing, merchandising and partner teams for increasing awareness of:
Flipkart own financial product
EMI offers like
No Cost EMI
Debit Card EMI
Down Payment + EMI
Pay via Rewards
Driving GTM strategies for new product launches. Ability to scale up businesses via core marketing.
Creating marketing offers to drive adoption of new products like Buy Now Pay Later, Flikart Credit etc.
Driving awareness through internal teams like category teams and merchandizing teams to showcase payment based offers
Working with design team to make the right creative for each product construct.
Making sure that all creative are as per the guideline of financial institutions, brands and Flipkart
Negotiating and aligning with central marketing team requirements for Print, TV, Social Media campaign during Flipkart central events.
Creating an end to end marketing strategy (primarily digital) to drive new products like Debit EMI, No Cost EMI to drive more usage and adoption
Business responsibility for each initiative both wit respect to customers and GMV.
Driving market expertise on Whats next in payment space, how is it meaningful for Flipkart and strategy to take it to market.
Qualification*Any Graduate, Any Post-graduate
Experience*5 Year- 8 Years
Salary*Best in Industry