Senior Manager – Digital Marketing

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C G Recruitment Consultancy
  • Post Date: March 15, 2018
  • Applications 0
  • Views 40
Job Overview

You will be a part of the Marketing function at Lendingkart and will play a key role in driving digital lending via online channels. This position will have a strong focus on demand generation and delivering a world-class customer experience. 

Reporting to the VP & Head of Marketing, your key responsibilities will be : 

Digital strategy, planning, execution, optimization, and reporting across digital channels, including Facebook, search, SMS, email and affiliate marketing

Own performance marketing and budgets for specific channels

KPIs include qualified leads generated, loans disbursed, cost per lead, cost per disbursal, cost per app download, conversion rates across the funnel etc.

Work with the Product team on Growth, Customer Experience and other initiatives 

Coordinate with the Operations team to optimize the Digital Marketing funnel from loan origination to disbursal

Develop and manage the framework for marketing automation and experiments – across digital customer touchpoints

Create and lead the development of new marketing copy, ads, landing pages and other assets

Your Background : 

5 – 10 years of strong digital performance marketing experience for digital-first businesses

A strong the ability to crunch numbers and analyse marketing performance and insights 

Comfortable with writing copy for ads and landing pages. Also give direction or creative design 

A self-starter who can work well with minimal guidance and in a fluid environment

MBA from a tier-1 institute is a plus

Curious and with a drive to succeed in space where there is no established marketing playbook

Job Detail
  • Career LevelManager
  • Gender*Both
  • Qualification*MBA, PGDM
  • Experience*5 Year- 9 Years
  • Salary*Best in Industry