Senior Manager – Public Relation

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Prism Jobs
  • Post Date: March 15, 2018
  • Applications 0
  • Views 41
Job Overview
Reporting to Head – Marketing, SET, this role is a key position within the channel. The incumbent will perform a pivotal role in shaping and executing the PR strategy for SET.

Position title : Senior Manager PR – SET

Function : Marketing

Reporting to : Marketing Head – SET

Grade : M0

Designation : Senior Manager PR – SET

Sub-function : Marketing – SET

Location : Mumbai

POSITION INTERLINKAGES :

Within the organization :

– Content Team

– Marketing team

Outside the organization :

– Media Partners

– PR Agencies

Key Responsibilities :

Brand Positioning :

– Positioning Sony Entertainment Television as an alternative and formidable entertainment destination

– Relationship Building meetings with Journalists

– Speaker opportunity/ industry discussion forums- Co-ordinate Conferences, Seminars and speaker slots/ trade events for the year

– Events involving Media Participation

Media Relations :

– Develop and maintain relationship with journalists across India

– Planning and execution of FAM trips across multi-disciplinary sports

Core Public Relations functions :

– DRIVE PR for GEC – Achieve No.1 in PR SOV

– Independently manage Agency coordination

– Press Releases and Notes

– Monthly / Quarterly plans – Ideation to Execution

– Effective Reviews on monthly basis and plan course correction

– Organizing Press Meets – Pan India Tours

– Drive PR through intensive thought leadership

– Drafting articles, case studies, story angles etc. for release in media

– Liaise with various departments for news worthy information which can be leveraged in the media

– Maintain/ update relevant media lists

External Communication :

– Cross Promotion tie-up and placements

– Drafting letters, presentations and notes for the management to cater to external and internal audience

Social media / Digital marketing :

– Assist the marketing team in social media marketing through a dedicated digital marketing resource

– Crisis management through ORM

– Shaping the sentiment of online conversations

Leadership Skills :

– Should have led a team of PR resources

– Internal and external stakeholder management

– Ability & experience of working with editors across news media

Critical Competencies for Success :

– 10 years + of effective PR experience. Experience in Entertainment PR or part of the PR agency team managing GECs brands and properties will be an added advantage

– Strong PR skills with effective networking, organizing and planning capabilities

– Excellent communication skills – written and verbal

– Self-starter with bent for analysis and problem solving

– Team player with good inter-personal skills

– MBA – preferably with Marketing as area of specialization

– High sense of Passion, Energy and Ownership

– Avid viewer of sports content will be an added advantage

Job Detail
  • Gender*Both
  • Qualification*Any Graduate, Any Post-graduate
  • Experience*10 Years+
  • Salary*Best in Industry