The Sr. Business Systems Analyst will take the lead role in producing and managing client deliverables relative to our multi – channel marketing engagements , serving as the lead liaison between client staff and internal Epsilon technical delivery teams. The Sr. Business Systems Analyst will work closely with account team leads to ensure accurate and timely delivery of account deliverables , with a focus on defining new and executing existing client campaigns and reports.
Duties and responsibilities
Act as primary BSA onshore client team contact
Build complex multi – channel marketing campaigns based on business requirement
Lead and coordinate the execution of end to end testing including building out waterfalls , creating test cases , System Integration Testing , User Acceptance Testing , etc.
Lead and coordinate marketing campaign and reporting processes and associated tasks such as requirements , functional specification and other client documentation
Experience working in a direct marketing environment
Lead and support ongoing daily campaign management functionality
Lead and support change management and issue management initiatives
Help develop and implement best practices , standards , methodologies , etc.
Mentor , coach , and lead aBSAs and BSAs
Bachelor s degree preferred
5 years relevant work experience
Good communication , interpersonal , and analytical skills
Professional proficiency in English
Proficient knowledge of campaign management tools (Unica , Adobe Campaign , SAS , etc.
Strong SQL skills , must be able to write complex queries and be able to script
Solid understanding or Relational Database Management Systems
Experience translating business requirements into functional / business specifications , creating test plans , and developing quality assurance methodologies.
Background in (or strong understanding of) Marketing concepts , Direct Mail , Email , Mobile , or CRM
Proficient understanding of data warehouse and data mart concept
Proficient with Business Intelligence tools (e.g. , Business Objects , Cognos , Microstrategy , etc.)
Detail – oriented , able to multi – task , prioritize and able to quickly change priorities.
Experience in the execution of multi – channel marketing programs / operations.
Good understanding of Operational best practices.
Good time management Preferred Qualifications
Understanding of and hands – on experience with automated testing tools
Knowledge of QA Methodologies , tools , related techniques , and ability to document & implement
Test Data Editors such as UNIX VI Editor , Notepad , WordPad , Ultra Edit , Text Pad , AquaData
Has supported Change Management and Issue Management
Has had experience consulting with external client contacts , but not necessarily as the lead contact
Has experience working in a service organization
Has contributed to or authored client deliverables
Has maintained project / account documentation
Has created operational , campaign or business reports
Has worked with technical staff to design and implement technical solutions
Has experience in systems development
Has participated in integration of new development into an existing technical solution
Experience working within structured software life cycle and development methodologies (e.g. , Agile , RUP , RM – ODP , RAD) as well as rapid prototyping a plus
Working knowledge of campaign management tools (Unica , Adobe Campaign , SAS , etc.)
Career LevelOfficer, Executive
Qualification*B.E, B.Tech, M.Tech
Experience*5 Year- 7 Years
Salary*Best in Industry