Senior Marketing Business Systems Analyst

This job has been Expired
C G Recruitment Consultancy
  • Post Date: March 15, 2018
  • Applications 0
  • Views 37
Job Overview


The Sr. Business Systems Analyst will take the lead role in producing and managing client deliverables relative to our multi – channel marketing engagements , serving as the lead liaison between client staff and internal Epsilon technical delivery teams. The Sr. Business Systems Analyst will work closely with account team leads to ensure accurate and timely delivery of account deliverables , with a focus on defining new and executing existing client campaigns and reports. 

Duties and responsibilities 

Act as primary BSA onshore client team contact 

Build complex multi – channel marketing campaigns based on business requirement 

Lead and coordinate the execution of end to end testing including building out waterfalls , creating test cases , System Integration Testing , User Acceptance Testing , etc. 

Lead and coordinate marketing campaign and reporting processes and associated tasks such as requirements , functional specification and other client documentation 

Experience working in a direct marketing environment 

Lead and support ongoing daily campaign management functionality 

Lead and support change management and issue management initiatives 

Help develop and implement best practices , standards , methodologies , etc. 

Mentor , coach , and lead aBSAs and BSAs 


Minimum Qualifications 

Bachelor s degree preferred 

5 years relevant work experience 

Good communication , interpersonal , and analytical skills 

Professional proficiency in English 

Proficient knowledge of campaign management tools (Unica , Adobe Campaign , SAS , etc. 

Strong SQL skills , must be able to write complex queries and be able to script 

Solid understanding or Relational Database Management Systems 

Experience translating business requirements into functional / business specifications , creating test plans , and developing quality assurance methodologies. 

Background in (or strong understanding of) Marketing concepts , Direct Mail , Email , Mobile , or CRM 

Proficient understanding of data warehouse and data mart concept 

Proficient with Business Intelligence tools (e.g. , Business Objects , Cognos , Microstrategy , etc.) 

Detail – oriented , able to multi – task , prioritize and able to quickly change priorities. 

Experience in the execution of multi – channel marketing programs / operations. 

Good understanding of Operational best practices. 

Good time management Preferred Qualifications 

Understanding of and hands – on experience with automated testing tools 

Knowledge of QA Methodologies , tools , related techniques , and ability to document & implement 

Test Data Editors such as UNIX VI Editor , Notepad , WordPad , Ultra Edit , Text Pad , AquaData 

Has supported Change Management and Issue Management 

Has had experience consulting with external client contacts , but not necessarily as the lead contact 

Has experience working in a service organization 

Has contributed to or authored client deliverables 

Has maintained project / account documentation 

Has created operational , campaign or business reports 

Has worked with technical staff to design and implement technical solutions 

Has experience in systems development 

Has participated in integration of new development into an existing technical solution 

Experience working within structured software life cycle and development methodologies (e.g. , Agile , RUP , RM – ODP , RAD) as well as rapid prototyping a plus 

Working knowledge of campaign management tools (Unica , Adobe Campaign , SAS , etc.)

Job Detail
  • Career LevelOfficer, Executive
  • Gender*Both
  • Qualification*B.E, B.Tech, M.Tech
  • Experience*5 Year- 7 Years
  • Salary*Best in Industry