Senior Media Manager – Digital/Intellect HR Pvt Ltd/Mumbai

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Intellect HR Pvt Ltd
Job Overview

Initiation & mastering of planning activities for Display, Search, Mobile & Social Media.

Competitive data mining & formatting. Creating competitive reports to derive insights from data.

Working collaboratively with team members to develop and manage integrated media plans across mediums.

Create and maintain media plans, flowcharts, buying guidelines, budget summaries, plan implementation.

Manage the day-to-day implementation, optimization and performance of on-going campaigns. 

Assist in strategic analysis of campaigns 

Analyze & report social media performance across platforms

Conduct social media research, derive analytics, undertake social media audits, and prepare reports

Stay updated on the latest trends, developments and disruptions in digital marketing and social media

Manage day-to-day client interaction and grow the client relationship while ensuring an ongoing, high level of client satisfaction.

Thorough understanding of social media and digital networks including Facebook, Twitter, LinkedIn, YouTube.

You will be responsible for the planning, launching and optimizing of all social media campaigns.

Conversant with social media analytics and optimization techniques, having directly managed end-to-end execution of social media campaigns

Fluent in digital marketing platforms SEO, SEM, Social Media, Email with the ability of being hands-on it

You should be an SEM expert. You must possess skills for strategic bidding, budget management, campaign enhancement and optimization.

Overall client & Company objective in terms of business targets.

Goes without saying the Client meetings, internal weekly, monthly & quarterly reviews.

Execute campaigns across multiple search engines.

Understand top-down account structuring: Campaign – Ad Group Keyword/Ad to maintain excellent account scores.

Identifying the target audience for a particular campaign & devise the keyword and placement strategy.

Be well versed with implementing highly relevant ads by creative copywriting, using keyword insertion & ad extensions to improve QS and Ad Rank.

Be detailed oriented as multiple keyword lists need to be maintained & search queries need to be optimized.

Daily monitoring & optimization of keyword bids, daily and monthly budget caps, impression share, CTR, CPA, Conv. rates and other important account metrics.

Periodic research on new scaling up opportunities keyword/search queries, new targeting methods to meet periodic goals.

Generate daily, weekly and monthly reporting for all major metrics, goals, revenue tracking to relevant stakeholders.

Ensure timely, high quality delivery & execution of media planning, competitive and market understanding for the clients as per the aligned process

Participate in new business pitches as relevant from time to time

Skills Required :

At least 4-5 years experience in digital media, advertising, marketing

Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying

Experience with Media Research Tools (Comscore, Sizmek, Doubleclick, Appsflyer, Cake)

Ability to provide and meet forecasts of expected return of media investment

Strong organizational skills with a keen ability to prioritize and multitask.

Proven problem solving skills and ability to think outside of the box

Ability to work independently and collaborate in a team environment

Detail oriented and responsive, deadline-driven with strong reasoning skills

Adwords and Google Analytics expert.

Thorough understanding of social media and digital networks including Facebook, Twitter, LinkedIn, YouTube.

Job Detail
  • Career LevelManager
  • Gender*Both
  • Qualification*Any Graduate, Any Post-graduate, MBA
  • Experience*4 Year- 5 Years
  • Salary*Best in Industry